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Much of the beautiful music heard on the Haleakala Ranch videos belong to Jeff Peterson. Born and raised on Maui, Jeff was introduced to the paniolo lifestyle early on as his father was a cowboy for Haleakala Ranch. His love for Maui and his Hawaiian heritage is evident in his music. Over the years, he has won two Grammy Awards and has been honored with eight Na Hoku Hanohano Awards in Hawaii.

To learn more about Jeff or to purchase his music, please visit his website.